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Creative Campaign Direction, Graphic Design
The ‘Polite Poland’ campaign aims to raise awareness among the British public that, what might sound impolite to a native English speaker, is often an effect of a simple cultural misunderstanding. The campaign focuses on crucial linguistic and cultural differences between the two, and provides with the tools to decide on one's rudeness without the cultural bias.
The campaign is a response to D&AD Monotype 2017 brief to challenge common misconceptions about under-represented groups in the United Kingdom.
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