top of page
IMG_9994.jpg

D&AD Monotype

Creative Campaign Direction, Graphic Design

The ‘Polite Poland’ campaign aims to raise awareness among the British public that, what might sound impolite to a native English speaker, is often an effect of a simple cultural misunderstanding. The campaign focuses on crucial linguistic and cultural differences between the two, and provides with the tools to decide on one's rudeness without the cultural bias. 

 

The campaign is a response to D&AD Monotype 2017 brief to challenge common misconceptions about under-represented groups in the United Kingdom.

IMG_9994.jpg
POLAND_D%26AD_SLIDES4_edited_edited.jpg
POL_mock_5.jpg
Zrzut ekranu 2017-05-25 o 18.10.49_edite
bottom of page