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University set project - to choose an issue and conduct in-depth research, to choose a charity to get in touch with. Find out what are the communication needs of chosen charity and design a campaign for them, addressing the issue of self-research by communicating the message to set target audience.

The charity that I have decided to make a campaign for was UNICEF. The issue they want to raise awareness for is situation of children in Nepal, as they are in dire need of vaccinations and basic medical help.

Teddy bear is an item easily associated with children. I therefore decided to use its imagery allowing the British audience to relate to it. The campaign called ‘Adventures of Muffin the Bear' is a dark twist on an adventure story idea.

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