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Where the Magic Happens

Peacocks Christmas Campaign 2018

Branding, Art & Creative Direction, Graphic Design

Peacocks is a British fast fashion retail chain based in Cardiff with over 500 stores nationwide and 100+ stores across Europe. 


During my time at Peacocks, I was responsible for preparing a complete Christmas campaign proposal for 2018 Holiday season. The proposal consisted of full campaign branding, with detailed design development plans, visual direction, messaging and POS elements set up. 


The campaign's slogan 'Where the Magic Happens' was a nod to a more traditional approach to Christmas celebrations, and was aimed to appeal to a wider range of customers, alongside the brand's younger and more trend-driven target audience. The visual approach and direction was inspired by traditional European Christmas decorations and Scandinavian hygge approach, which in 2018 was at the height of its popularity in the UK. 

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