University-set Project, Campaign Direction, Graphic Design, Photography
Charity campaign to raise awareness about the situation of children in Nepal for UNICEF UK . Since the Nepal Earthquake in April 2015, children in the country are in dire need of vaccinations and basic medical help.
Teddy bear is an item associated with childhood. Use of such imagery allows the British audience to relate to the issue it represents. The 'Adventures of Muffin the Bear' campaign is a dark twist on an children adventure story idea.