ENVY is a new British sub-brand of the chain retailer Peacocks. It aims to appeal to mature and confident women who value style and individuality, as opposed to Peacocks’ younger and more trend-driven customer.
During my time at Peacocks, I was responsible for creating whole new brand guidelines for ENVY. From the tone of voice to window displays, I was working alongside Peacocks’ Marketing Manager throughout the whole process.
ENVY Brand Guideline is a publication I have prepared for internal use at Peacocks HQ, to outline and explain the brand’s visual identity to other employees within the print & online marketing departments.
Full booklet file available upon request.