City Cannabis Co.

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Seasonal In-store Campaign

City Cannabis Co. is a chain of licensed Cannabis dispensaries in Canada, owned by Wildflower Brands. As a Visual Marketing Manager for Wildflower Brands, I was responsible for creating & executing the concept for in-store Christmas 2020 campaign and decorations across all 4 locations.

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The theme was kept minimal with 'The thee isn't the only thing getting lit this Holiday' tagline. The concept was heavily inspired by the mountain forests of British Columbia, and the prominent greenery across City Cannabis Co. locations. To relfect the culturally diverse staff and target audience of City Cannabis Co., it was also set up with Holiday-neutrality in mind.